JuKyoung Ham
R E S U M E
 
2 0 0 8 ~ 2 0 1 0
2010 Graduate Thesis Exhibition
Why am I buying?
Desire to purchase
Shall we dance?
HERE
Life
My Story in Chicago
Tlön, Uqbar, Orbis Tertius.
Being
Map of Coca-Cola
What I should look like
Om on the rang
Roger Brown Study Collection
Christmas around the World
Art+Science=Architecture
You! the experience
Vertical farming
BON Dental Clinic
 
2 0 0 6 ~ 2 0 0 7
SHOW
KT WIBRO
KT Wonder Pack
EN Paper
Weezzle
SELLISYS
HyundaiCard Guidebook
 
2 0 0 4 ~ 2 0 0 5
2005 Undergraduate Exhibition
Pieces
Andrew's ties
Everything is going by
2nd
Danokone
HICHU
 
 
 
 
 
 
 
 
 
 
 
 
Why am I buying?
Book, 9”x 9.5", Digital Print on paper and acrylic sheet
 

This book deals with the connection between buying and desire. I researched what kinds of factors stimulate consumption of a product, and I discovered that people’s desire has a very strong effect on the purchase. Therefore, this book which is "why am I buying?" includes a study of the behavior of buying and consuming. The book was a designed using diagram to provide a clarity of functional research, and my personal voices and experiences evoke sympathy with viewer that have had that kind of reaction.  I used different kinds of papers (transparency paper, velum paper, etc.) to express the interaction between my study and my personal voices. The "why am I buying?" book will be presented during a 2010 MFA exhibition.

Postcards are a design for Graduate Thesis Exhibition. The design summarizes contents of the "why am I buying?" book.